Kick Butts Day is observed annually in March and is intended to raise awareness on the harm tobacco can cause to people’s health, especially youth and low-income groups, due to the increased accessibility and affordability of these products in their communities.
In an effort to reduce young people’s risks for initiating tobacco use, the Madera County Tobacco Coalition is hosting its first Kick Butts Day event, 4 - 6 p.m., Wednesday, March 16, At the Housing Authority of the City of Madera Apartment Complex, 1110 Kennedy Street, Madera.
The intent of the event is to share information with youth and their families about the dangers of smoking, and prevent them from becoming tobacco consumers in the future. This event will have a number of resources available including First 5 Madera County, Madera County WIC, and Cal Fire officials with a fire engine.
Since most people start smoking before the age of 18, and almost a quarter of those before the age of 10, tobacco companies market their products wherever youth can be easily accessed -in the movies, on the Internet, in fashion magazines, and at music and sports venues.
In a World Health Organization study of 13 to 15 year-olds in schools worldwide, more than 55% of students reported seeing advertisements for cigarettes on billboards in the previous month, while 20% owned an item with the logo of a cigarette brand on it.
Efforts to inform and education at a younger age may prevent future tobacco use in adolescents and young adults.
The mission of the Madera County Tobacco Coalition is to support tobacco control activities that work towards preventing the use of tobacco - and make recommendations to the Madera County Public Health Department relative to planning, organizing, and policy development.
The Coalition’s focus is on prevention among high risk populations representing the ethnic make-up of Madera County.
Details: visit www.kickbuttsday.org.
Madera County Tobacco Coalition