Therese Williams has joined the team at Visit Yosemite Madera County (VYMC) as director of public relations and sales.
Born and raised in Sydney, Australia, Williams received her master’s in international communications and public relations in New York, where she started her career on Madison Avenue 15 years ago.
She has developed and managed public relations and social media campaigns for New York City, Cambria, Sydney, and Australia. Other industries she has worked in include higher education, healthcare, finance and entertainment both nationally and worldwide.
Williams’ campaign successes include reaching the nation’s top tier media such as Good Morning America and Weekend Today Show live broadcasts, international CNN feeds, and profiles in The Wall Street Journal, USA Today, Huffington Post, the L.A. Times, and the New York Times.
“I am very pleased to accept this position at Visit Yosemite Madera County,” Williams said. “I am confident that I will help further the goal of the organization’s mission and continue to provide the highest level of public relations services to all of our visitors and partners locally and across the state.”
She met her husband Paul on a flight from Sydney to San Francisco in 2011.
When not working, Williams enjoys hiking, back packing, running, and cycling in Bass Lake, Yosemite, and Mariposa with her husband and dog Zorro.
“It is with great pleasure and excitement we welcome Therese Williams to the Visit Yosemite Madera County team as director of public relations and sales,” said Rhonda Salisbury, CEO of VYMC. . “Therese is coming to us with more than 15 years of national and global strategic public relations and media experience.”
The Southern Yosemite Visitors Bureau was formed in 1985, and has been operating as The Yosemite Sierra Visitors Bureau for 30 years. The bureau was established by a group from the Eastern Madera County Chamber of Commerce with a vision of the growing potential for drawing the millions of visitors to Yosemite National Park to the many businesses and attractions in Madera County. Recently the bureau changed its name to Visit Yosemite | Madera County to more accurately reflect its mission to promote all there is to see and do in Yosemite and Madera County.