Madera County Economic Development Commission (EDC) was recently recognized for their accomplishments in the field of economic development promotions. The California Association for Local Economic Development (CALED) presented the county commission with an Award of Merit at their annual conference recently held in Riverside.
CALED is a statewide association dedicated to serving professionals involved in the business of economic development.
The county EDC’s new website and related app were the items of interest for the award. Both tools have been used with success to advance Madera County’s economic development strategy. The website ( maderacountyedc.com) sponsored by Pacific Gas & Electric and designed by Nettra Marketing was designed to enforce the virtues of Madera County. EDC is excited to offer a new experience to web visitors designed to give a clear message - “Bring your business to Madera County.”
The website does a great job of displaying all the benefits that businesses gain by locating to Madera County. The site is designed to be used as a lead generating tool for the agency and MCEDC has found that in today’s world of technology many individuals visit their website before contacting their office.
The app concept was developed between the EDC and Madera County’s Information Technology (IT) Department.
“The free app was designed to give people a quick understanding of the attractive qualities Madera County has to offer,” said EDC Executive Director Bobby Kahn. “The goal is to target site selectors, real estate brokers, business managers and owners, entrepreneurs and the general public. The first day the app was launched it received a four star rating.”
Both tools were also highlighted in a breakout session for the conference. At the time of the app launch EDC was the first economic development commission in the state to have their own app. Kahn encourages the community to visit the website and sign up for the EDC monthly newsletter and social media pages.
“It is an honor to be recognized by the California Association of Local Economic Development,” Kahn said. “We had to compete on a statewide basis for this award and it is gratifying that our work representing Madera County was acknowledged in this manner. I need to give a lot of credit to Julie Herd for her work on the internet upgrades and the App as she was definitely the lead for our office on these projects. I also want to thank PG&E for the grant that was critical in allowing us to get this work done. We are a small office but get a lot done on behalf of Madera County.”