The 2014 Sierra Telephone phone directory, paying tribute to the Sierra Art Trails, was unveiled Friday at the company's headquarters on Crane Valley Road (426).
Distribution of the more than 25,000 copies of the 544-page directory began Dec. 27 to residents of Eastern Madera County and Mariposa County.
The new directory is the 83rd known directory published by the company. The first, distributed in the early 1900s, was a 5 1/2 X 13 1/2 single sheet of paper that listed 27 phone numbers 24 two-digit numbers and three three-digit numbers.
According to Debbie Peters, customer care manager, every year a lot of effort goes into choosing what to feature on the cover of the directory and making sure all the listings are accurate.
"This year there was also an update to the design of the information pages in the beginning of the book," Peters said.
Sierra Tel's Monica Bates served as directory coordinator for the 2014 edition of the directory.
Artist Phyllis McAdams painting is featured on the cover with four additional Mountain Area artist's work pictured on the back inside cover of the directory Jon Bock, Judith Durr, Carol McElligott, and Doug Boomer.
McAdams, who has been involved with the Sierra Art Trails since its inception, said she appreciated the opportunity to paint the photo that is featured on the directory. Titled "Tools of the Trade," the original 16 X 12 oil painting depicts some of the tools used by an oil painter. The items that surround the painting are the same items used within the painting.
"I am extremely honored to be selected for the phone book project and I loved doing it," McAdams said. "The Sierra Art Trials is very dear to my heart."
McAdams was born and raised in England, immigrated to the United States and settled in California. She began her formal art education in this country earning a degree in art from San Jose State University. After exhibiting for a number of years in the Monterey Bay area, McAdams and her family relocated to south-east Georgia where she spent 15 years painting, teaching and exhibiting in galleries on the east coast.
She returned to California in 2001, and has lived in Ahwahnee ever since.
A member of The International Guild of Realism and Oil Painters of America, McAdams has been painting for more than 25 years and has exhibited throughout the United States. she has won many awards in national and international juried and invitational shows.
Jon Bock, president of the Sierra Art Trails, said the art community is honored and excited to be featured on the cover of the 2014 phone book.
"I am particularly pleased about the cover story because it affirms our long term goal to develop our area as an arts destination," Bock said. "Cover artist Phyllis McAdams is a long standing supporter of our efforts and our annual open studio tour. Her cover painting is fabulous, exemplifying our commitment to the arts."
"I would like to take this opportunity to thank our community as a whole for their support over the past 11 years," Bock said. "The strength of many, pulling together toward a common goal, is the foundation of our success."
Sierra Art Trails
Over the past 11 years the Sierra Art Trails Open Studio Tour has become one of the largest art events in Central California, with more than 100 artists and artisans exhibiting in locations throughout Eastern Madera and Mariposa counties.
The annual three day show takes place the first weekend in October and provides a unique opportunity for the public to meet artists and artisans in their studios and galleries.
Sierra Art Trails is a nonprofit organization run by volunteers. Sierra Art Trails' mission is to support working artists and artisans by promoting their work, fostering art education, and developing the area as an arts destination.
Sierra Art Trails kicked-off 2014 activities Jan. 1 with a call to artists for a spring special exhibit, "Valley View Yosemite Trails, Currents, and Visions." The exhibit is presented in association with the 150th anniversary celebration of the Yosemite Grant, legislation drafted in order to preserve and protect Yosemite Valley and the Mariposa Grove for Public Use, signed into law by Abraham Lincoln in 1864. The exhibit will open to the public at Stellar Gallery in Oakhurst on April 5.
"The call to artists for our 12th annual Open Studio Tour will begin Feb. 1," Bock said. "This year's show will be held 10 a.m. - 6 p.m., Oct. 3-5.
Details: (559) 658-8844, sierraarttrails.org.