Book offers advice for boomers starting a new business

October 1, 2013 

A new book, written by Gary Lim, features a training program for Baby Boomers who want to create their own jobs by starting a business unique to their skills and experience.

Many of the 20 million Americans who are either unemployed or involuntarily working in part-time jobs are members of the baby boom generation, born between 1946 and 1964. The self-study training program, "The Second Boom: Billion-Dollar Company Secrets You Can Use to Start Your Second Boom," offers a method for boomers to create and launch a business that uniquely fits their experience. This is a potential option for the many boomers who are unemployed or who can only find part-time work.

According to the latest jobs report from the U.S. Labor Department, there are 11.8 million unemployed Americans, and 8.2 million workers who want to work full-time but could only find part-time jobs. Many of these 20 million workers are seasoned Baby Boomers with years of experience, and are frustrated by the new dynamics of the job market.

The book was written by Gary Lim, president of the consulting and training firm Aurarius LLC. Lim, a business consultant, coach, and best-selling author, who is a Baby Boomer as well.

Though Boomers are typically in the last trimester of their careers, he believes that the opportunities are actually greater.

"Many people say that we boomers are approaching the sunset years, but I really think it can be the dawn of new opportunities," Lim said. "That's why I created this course, to help inspire my fellow Baby Boomers to look for those opportunities within them."

Whether they worked in corporations, non-profits, the educational sector, or elsewhere, many Boomers have compiled expertise in areas of passion. If that passion and expertise could be applied to meet customers' needs, business' could be created that match the boomer's strengths and interests.

"As boomers, we've been around long enough to know that doing something uniquely suited to us is way better than fitting ourselves into some other mold," Lim said. An executive with large successful companies earlier in his career, Lim wanted to share his knowledge of how he applied those secrets of success to his own small businesses and start-ups over the years. "I want to share with boomers what's worked, and what hasn't, to save them time, effort, and money."

The Second Boom training course is comprised of learning how to create the right conditions for starting a business, taking specific actions, following through, and staying focused. Central to the program are Lim's "16 Action Steps" for The Second Boom, a step-by-step methodology of creating, assessing, launching, and growing a business.

Enrollment is completed online, with the course delivered as a self-study 328-page hard copy workbook along with a 6-hour audio CD program.


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