The Yosemite Sierra Visitors Bureau has recognized Dorsey's Hallmark with the Excellence in Customer Service award. "The entire staff at Dorsey's Hallmark in Oakhurst have continually demonstrated the highest commitment to both customer service and to the community," Max Stauffer, president of the bureau said. "Their dedication leaves customers feeling welcome and satisfied, while their philanthropic efforts have been of tremendous benefit for numerous non-profit organizations in the region."

Dave Dorsey said he was pleased to accept the award and reaffirmed his dedication to the community.

"Customer service is the most important thing we can provide to our community," Dorsey said. "It's important because we're sharing in people's celebrations and people's time of sorrow when someone comes in looking for a sympathy card. It's our pleasure to help people express their feelings to others."

The store routinely receives high marks in customer surveys and is rated in the top 10% of Hallmark stores.

The bureau presents the award to recognize businesses and employees who exhibit the very best of customer service and to encourage others to raise the bar of service standards.

"Customer service is the most important aspect of making a customer feel welcome," Jarrod Lyman, director of public relations for the bureau. "If we make our visitors and locals alike feel welcome in our businesses throughout Madera County, we'll see those visitors come back and bring their friends with them."

To nominate a business or employee for the Excellent in Customer Service Award, email your submission to web@yosemitethisyear.com or post your submission to the YSVB Facebook at facebook.com/yosemitesierra