Organic foods are not merely a passing trend. According to statistics tracking food purchases, more consumers are embracing organic foods.
Whole Foods' "Food Shopping Trend Tracker Survey," which was conducted online by Harris Interactive between Aug. 3-7, 2012, indicated nearly three out of four Americans (73%) do not want to compromise on the food they buy, despite what foods costs at the store. Seventy-one percent of survey participants said they prefer natural and organic foods over conventional foods, particularly if the prices are comparable. Nearly 27% of shoppers routinely devote more than 25% of their grocery store budgets to organic products, and nearly half are willing to pay higher prices for locally produced foods.
Quality, selection and freshness of foods are the things driving many people to purchase organic and natural food items.