The Yosemite Sierra Visitors Bureau has announced the launch of a new mobile-friendly version of their website, YosemiteThisYear.com.

"An increasing number of people are using the internet on cell phones or tablets. In fact, 40% of all travel-related web traffic is from some mobile device. If your website isn't mobile friendly, people will look to someone else," said Rhonda Salisbury, YSVB director of marketing, who headed up the project.

Anyone who enters the YSVB's website in the browser on their phone or tablet will automatically be taken to the new mobile-friendly site. It contains most of the same information as the full site, but it is formatted to work with mobile devices.

Site features include an itinerary builder that lets visitors plan their vacations, a "What's near my location" button that shows users what restaurants, lodging or attractions are nearest to them and a 'deals' page where guests can find travel incentives being offered by YSVB partners.

The YSVB's website is YosemiteThisYear.com. To view the mobile site from a desktop, go to YosemiteThisYear.mobi.