Raley's new loyalty program

-- Staff reportOctober 4, 2012 

Raley's Supermarkets has announced a new customer rewards program designed to provide its shoppers with a personalized shopping experience.

Customers will earn 1 point for every $1 spent on eligible products at Raley's. Points will be awarded to customers in the form of quarterly rewards vouchers that can be used toward savings on a future purchase. The program also delivers personalized offers based on customers' purchase history and personal preferences.

"Something Extra has been more than three years in the making and was specially designed to improve the shopping experience of our most loyal customers," said Mike Teel, Raley's president and CEO. "By learning from our customers' shopping preferences, Something Extra will deliver customized offers on the products they purchase most which will make their shopping experience easier and more satisfying."

Customers can also earn cash for their school or youth organization every time they shop by enrolling in Something Extra and signing up for Raley's Extra Credit program. This program replaces Raley's Quality of Life program and the store absorbs all costs of the program to ensure that 100% of all money earned will go directly to the selected organizations.

"We will continue to enhance this program to ensure we provide our shoppers with the most modern, personalized food shopping experience there is, providing personalized benefits along with the quality meats, produce and customer service we are renowned for," said Rob Kiehlmeier, store director.

There are a variety of ways customers can enroll in Something Extra including signing up in stores, enrolling online at Raleys.com or on their mobile device. The Oakhurst store has ambassadors on hand who are experts on the program and will assist customers with enrollment questions and information.

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